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Personal Branding: Good or Bad?

PR Tomorrow

In today’s world of social media, personal branding has become an interesting and debatable concept. Individuals now have to be aware of their online image because consequently, potential employers can find incriminating information that can affect an individual’s employment. To this end, personal branding may appear negative as people become comparable to products ready to be sold. Yet despite these images, I don’t think personal branding is a bad thing in this day and age. Sure, more caution must be taken in what material we publish about ourselves, but in some ways, it levels the playing field for people seeking out the same positions.

As an introvert with little work experience under my belt, finding a job or even securing an interview after receiving my B.A. was difficult. I’ve look at my resume and become demoralized. I can’t get a job because I have no experience. I can’t gain experience…

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